Summer 2023 (SSIR) Leave a comment
Environment
A Circle That Isn’t Easily Squared
By Ken Pucker
As the fashion industry’s environmental footprint attracts increasingly negative attention, circular business models are promoting opportunities to sustain growth by decoupling revenue streams from resource use.
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In this Up for Debate series, Ken Pucker, former Timberland COO, explains the industry’s turn to circularity and the barriers to its adoption, then researchers and experts in the sector respond.
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