Calcium’s Sherman Yee on the Lure of Innovation in Healthcare
A major challenge facing healthcare advertisers today.
One of the biggest and probably most obvious challenges is Covid. It has changed how the world interacts with brands. Sales forces are being reduced so there are challenges to live events such as conventions and in-person rep visits. This is an opportunity to lead and innovate and find new ways of working, which is exciting.
One thing about how healthcare is evolving that you’re excited about.
I think I touched on it in the previous question. Innovation is exciting. We are in new territory, and new technologies are being utilized to expand and reach people. New ways of presenting ideas and concepts, and more to be discovered.
How healthcare can attract more creative talent.
The trend is for more creative campaigns in the healthcare space. Clients see the benefits of a strategic creative campaign and are willing to push for those conceptual stories more these days. Where there is creativity, the talent usually follows.
What you would be doing if you weren’t in healthcare marketing.
If I weren’t in healthcare marketing, I would be creating in some way. Creativity has always inspired my life since I was young. I really enjoy traditional painting in watercolor and acrylics. It’s a very zen activity for me to paint and see the final painting. There are so many interests creatively that I have, but painting is probably the one I would focus on. I have many gallery shows and hope to continue on that journey.