AMA launches initiative to support more equitable health innovation Leave a comment

Created in concert with the AMA’s External Equity & Innovation Advisory Group and envisioned within the AMA’s strategic plan to embed racial justice and advance equity, the In Full Health initiative strives to help solution developers, funders, and purchasers ensure that health innovation products and services advance health equity by prioritizing the engagement of historically marginalized communities in the design, development, testing, and evaluation process. Its community website,, will serve as a resource for collaborating organizations to connect with experts and each other to share content, tools, and opportunities for meaningful action to advance equitable health innovation.

“By connecting this community of stakeholders around a shared goal of driving equitable resources to health solutions for those historically excluded in the design and profit of innovation, such as black, indigenous, and Latinx people, people with disabilities, and those who identify as LBGTQ, In Full Health provides the collective power and capability to bring about change,” said AMA chief health equity officer and SVP Aletha Maybank, MD, MPH.

The In Full Health community will ground its efforts in a set of five ‘Principles for Equitable Health Innovation’ representing a renewed vision for a U.S. health innovation sector that: prioritizes equitable resource allocation for meaningful solutions to advance health, racial, and social justice; and ensures that the race, ethnicity, sexual orientation, and gender identity of innovators and investors mirror that of the nation. Stakeholders will be invited to embed these Principles into their work, eventually evolving and strengthening them together over time.

An initial group of organizations has signed on as founding collaborators for the initiative, committing to collectively work with the AMA to build, engage, and support the In Full Health community. These companies include:

   Advanced Medical Technology Association (AdvaMed)
   Business Group on Health
   Digital Medicine Society (DiMe)
   MassChallenge HealthTech
   MedTech Color
   National Health IT Collaborative for the Underserved
   NODE Health
   West Coast Consortium for Technology and Innovation in Pediatrics

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